I specialise in Search Engine Optimisation (SEO), Email Marketing & Social Media
I help businesses to be found on Google, to attract, engage and retain loyal customers, create social proof and build a community.
That’s because these three areas of digital marketing are the ones which have made the most difference to my online business success. You can read about my business journey here.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is one of the least understood methods of digital marketing – but it doesn’t have to be!
Deep-diving into my SEO means that my main site www.tothotornot.com was able to reach 660k unique visitors reading 1.4 million page views a year.
That’s a lot of passive income via advertising revenue and affiliate revenue and sponsorship packages that I’m able to sell to brands.
Your email list is one of your most valuable business assets.
Refining my email marketing strategy means that I have 15k+ loyal and engaged subscribers on my database.
These are the people who’ve invited me into their inbox and who really know, like and trust me.
From a marketing point of view, they are also a valuable niche target market – mostly Melbourne parents or carers and predominantly women age 35-45 years old who are making the purchasing decisions for their family.
They buy the products I sell or the affiliate products that I recommend. They write to share their stories, tips and ideas with me. They provide glowing testimonials about the value of my content in their lives.
They really are my people!
Social Media Marketing
Managing numerous social media accounts means that I have an engaged following of 30k people across Facebook, Instagram, Twitter, Pinterest and YouTube.
It also means I’ve provided social media consultancy services for clients as diverse as Hobsons Bay City Council and Western Melbourne Tourism Inc.
What I can’t help you with
I’m sorry but I can’t help you with Facebook ads, Instagram ads or Google ads as I’ve never used them. I’m also not used LinkedIn, Tik Tok, Pinterest or YouTube extensively enough to be an expert in it.
For those topics, I can recommend you to some excellent people who can better help you!