Lead Magnet Development & Setup

No one signs up to get more emails, right?

There's got to be an incentive for a person to give you their email address (and basically invite you to sell to them).

That's why lead magnets are so useful for email marketing. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. The person wants the 'thing' and in exchange will give you their email address

Offering a valuable lead magnet is a powerful way to increase your database of qualified leads. Plus as long as your lead magnets are evergreen, you can just set and forget - and subscribers will keep rolling in over weeks, months and years.

To develop your lead magnet, first I sit down with you to strategise the best 3 lead magnets for your ideal customer. Then we choose one which is going to be your 'signature lead magnet'.

Then I will:

• further develop the concept of 1 lead magnet as your 'signature offer';
• assist in drafting, editing and formatting the lead magnet;
• publish or store the lead magnet to the cloud as required;
• customise one sign up form to promote your lead magnet; and
• draft and publish an email automation sequence to distribute the lead magnet to subscribers.

You'll also receive a quick start guide with the basics on how to customise sign up forms and automatically distribute lead magnets via email so that you're able to replicate the process for future lead magnets.